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Monday, January 18, 2010

THE USE OF MULTIPLE CASE STUDIES TO ENHANCE GENERALIZATIONS







A multiple case study was employed in the research study. The choice for multiple cases is appropriate given that Yin (1993) argues, Multiple-case studies should follow a replication, not sampling logic. This means that two or more cases should be included within the same study precisely because the investigator predicts that similar results (replication) will be found. If such replication are indeed found for several cases, you can have more confidence in the overall results. The development of consistent findings, over multiple cases, can then be considered a very robust finding (13).
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Examining a number of organizations enhances the accuracy, validity and reliability of the results by capturing the holistic essence of the subject studied.
REFERENCES
(1.) Morgan, G., and L. Smircich, 1980. The Case for Qualitative Research. Acad. Manag. Rev., 5 (4): 491-500.
(2.) Finch, J., 1986. Research and Policy. The Falmer Press, London, pp: 6-10.
(3.) Easterby-Smith, M., R. Thorpe, and A. Lowe, 1991. Management Research: An Introduction. Sage Publication, London, pp: 23-25.
(4.) Denzin, N., and Y. Lincoln, 1994. Handbook of Qualitative Research. Sage Publicatio, California, pp: 3-5.
(5.) Merriam, S., 1988. Case Study Research in Education: A Qualitative Approach. Jossey-Bass Publishers, California, pp: 4-25.
(6.) Yin, R., 1989. Case Study Research. Sage Publication, California, pp: 22-26.
(7.) Anderson, G., 1993. Fundamentals of Educational Research. Falmer Press, London, pp: 152-160.
(8.) Patton, M., 1987. How to Use Qualitative Methods in Evaluation. Sage Publication, California, pp: 18-20.
(9.) Johnson, D., 1994. Research Methods in Educational Management. Longman Group, Essex.
(10.) Gummesson, E., 1991. Qualitative Methods in Management Research. Sage Publication, California, pp: 83-156.
(11.) Hartley, J., 1994. Case Studies in Organizational Research in Casell and Symon 1994 Qualitative Methods in Organizational Research. Sage Publication, London, pp: 208-229.
(12.) Yin, R., 1984. Case Study Research: Design and Methods. Sage Publication, California, pp: 11-15.
(13.) Yin, R., 1993. Application of Case Study Research. Sage Publication, California, pp: 33-35.
Khairul Baharein Mohd Noor
Universiti Industri Selangor, 40000, Shah Alam, Malaysia
COPYRIGHT 2008 Science Publications
COPYRIGHT 2008 Gale, Cengage Learning

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